At ABNC, we believe life is all about pushing boundaries, embracing challenges, and finding joy in every adventure.

Founded by a passionate team of water sports enthusiasts and innovative product engineers, our mission is to create state-of-the-art equipment and accessories that bring people closer to the thrill of being on the water.

Our name, ABNC, stands for “Advance Beyond New Challenges,” and it perfectly reflects who we are. We’re here to transform how people experience the water by combining advanced engineering with the exhilaration of riding waves or exploring calm lakes.

Rooted in Europe, we take pride in our craftsmanship and creativity. Our headquarters in Meerbusch, near Düsseldorf, Germany, serve as the heart of our innovation, ensuring our products meet the highest standards of design and performance.

But our vision reaches far beyond borders. From serene European lakes to sun-soaked shores around the world, we’re proud to craft products that inspire joy and excitement across every corner of the globe.